PRESS

Working closely with the Transworld Media team we joked about a new cover shot idea with mad potential.  Sometimes riders will approach a magazine in the same way, like Shaun Murray and his reflection cover, shot by Joey Meddock.  So we were joking, but somewhat hopeful that placing our System Binding on the cover of Transworld would be sick, kind of similar to seeing the iPhone 4 on the cover of MacWorld.  Transworld delivered and we couldn't be happier.  The cover you see was run in limited numbers on the August issue, the recent Rusty cover and we had a few hundred of them floating around at Surf Expo.  Thanks TW! 

This is full gatefold featuring the new Jimmy LaRiche pro model System Boots, the Air Jims or AJs.